Every so often, once you analyze your affiliate marketing website, you will see something casually referred to as the bounce rate. First of all, before you become obsessed with all these rates, we certainly hope you have put in enough content to attract people and to keep them reading what you put out there. Remember that one of your aims is to keep people’s attention on your website so that they don’t bounce on to the next website… See what we did there? We have given you the definition of bounce rate in layman’s terms, so that you the new affiliate can understand this technical parts…
To reiterate, how long can you keep people on your affiliate blog before they just want to leave either because of boredom or something else more shiny grabbed their attention. In the industry lingo, bounce rate is defined by Wikipedia thus:
“Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce“) rather than continuing to view other pages within the same site.“
Therefore, as we have stated before, in your new passive income affiliate blog, you want to reduce the bounce rate. You want to keep your readers for longer so that they can click on those affiliate links and buy something. Or at the very least keep them long enough so that Google serves them a few adverts.
Now what is an ideal bounce rate… In our research, while striving to improve our online affiliate blog, we have learned that
- A bounce rate in the range of 26 to 40 percent is excellent.
- 41 to 55 percent is roughly average.
- 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
- Anything over 70 percent is disappointing and you have a lot of work to do to improve your online affiliate blog before it starts bringing you passive income.
In future articles we will tackle how to improve the bounce rate of your online affiliate blog but for the moment, we suggest you also try to find out the ways and if you do find out how to decrease the bounce rate, let us know your methods and we will adopt them. Later, alligator…
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